“We pride ourselves on staying ahead of the industry and providing tools that simplify and streamline the planning process so that our customers can literally see the benefits, and achieve their business and sales goals. “Trax is dedicated to continuing to lead this sector in providing the fastest, most accurate and most actionable information to brands and retailers,” added Trax Image Recognition CEO Joel Bar-El. As you’ll note in the chart below, big data is entering the Trough of Disillusionment.
#GARTNER HYPE CYCLE 2014 SERIES#
Pictorial views of the shelf displays and a series of analytics and statistical information can be produced to understand shelf conditions, and to drive merchandising actions that can lead to increased revenue and consumer satisfaction.” Īccording to Gartner, “Consumer goods manufacturers looking for a quick and easy way to check in-store conditions should consider how capturing digital images could lead to significantly greater compliance monitoring and richer insights that can inform their assortment planning and customer-specific shopper marketing programs.” The Gartner Hype Cycle for Emerging Technologies just hit the streets This guide to the industry’s pulse is a good way to balance the hype with reality. Trax was named in the Intelligent Image Interpretation category.Īs defined by Gartner: “Intelligent image interpretation is a technology that transforms digital images of merchandised product displays and planograms, captured by a standard digital camera or smartphone in-store, into usable information and analytics.
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Typically that begins with a lot of promises about what the new technology will do, plunging into the pit of disillusionment as people realize. In conclusion: while the Gartner Hype-Cycle graph satisfies my personal dislike for buzzwords and points out that my marketing campaigns should stay clear from overusing these terms (thank you Gartner), I really hope nobody will invest in new domains unless they have a clear strategy and business-plan before spending their dollars.Trax Image Recognition has been mentioned as a sample vendor in the Gartner "Hype Cycle for Consumer Goods 2014” report. Gartner, in their wisdom and having the opportunity like Zeus to scan the history of information technology, noticed that all new concepts and technologies proceed through a predictable 'hype cycle'. Instead view the modern technology market as race to secure a spot early in the adoption cycle and then hang on for a wild ride.
#GARTNER HYPE CYCLE 2014 SOFTWARE#
Regardless of the annoying hype, don't debate your organization’s position in the cloud or software defined networking or Big Data or the Internet of things for too long. (See also my earlier reviews of research on innovation and entrepreneurship by. As annoying as the term (even to them) is, it helps them communicate what they do.Īnd companies investing and betting on these technologies as early adopters, sure have a clear understanding of the terms behind them and are able to see through the buzz? The 2014 Gartner Hype Cycle Report is based on analysis of over 2,000 technologies, services and trends in 119 areas.
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For them IoT isn't new but an umbrella term to help them sum up a field nobody outside tech knew what it meant (MQTT, XMPP, AMQP, zigbee, 6LoWPAN, low-energy bluetooth, smart-sensosrs. IoT hype have actually already worked in this area for many years - and only recently started adding "IoT" to their existing keywords on LinkedIn, marketing campaigns and search engine optimization.